Laissez Faire Presents

Profile

Ajamu White founded Laissez Faire Presents in 2008 with the goal to create and execute one of a kind consumer experiences either through live events or media content and many times, a combination of both.

The former Director of Event Marketing for Red Bull North America brings over 15 years of Marketing and Event Production experience to clients and partners.  In his former role, Ajamu was responsible for developing and managing many of Red Bull’s most successful event marketing initiatives and overseeing an annual budget of over $10 million.  From 2004 to 2008, he managed new and innovative projects such as Red Bull Illume, Red Bull Air Race World Series, Red Bull Flugtag, Red Bull Soapbox Race, Red Bull X-Fighters, Red Bull Experiment, and Red Bull: New Year. No Limits. Live on ESPN.

Prior to joining Red Bull, Ajamu spent 7 years with ESPN in the development and execution of the X Games franchise.  Significant accomplishments included leading the international expansion of successful X Game events in Asia, Spain, and Brazil.